I am an experienced art coach who helps artists to take their art and career to the next level by advising them on their creative process, as well as on how to market and sell their work.
Together we'll map the path towards taking your art career to the next level
"Just like professional athletes work with a coach in order to be on top of their game, an artist will benefit from working with a coach in order to succeed in the art world."
Nils Krueger - The Online Artist Coach
Having been an artist for 30 years now, I know how difficult it can be to make a living purely based on creating, marketing and selling your work. Most artists struggle with the thought of promoting themselves. There is this common myth that selling your work means selling out as an artist.
Of course, this myth couldn’t be further from the truth!
The reality of the matter is that you need to sell your work in order to keep your creative practice going. Your art sales generate the money you need in order to pay for your materials, studio space and other overhead so you can create more art.
Just as importantly, you need to get your work out there because art is, at its very foundation, a medium of communication. If you don’t get your work out there and seen (and yes, also bought) by others, then the conversation, meaning your creative practice, will fade after a while. This is why many artists stop being artists just a few years into their career.
Don’t be one of these artists!
Working with a coach will help you to develop a mature and cohesive body of work, as well as guide you in taking the right approach to marketing and selling your art in order to keep your creative practice alive and flourishing.
No matter whether you are just starting out in your career as an artist and are confused as to how to break into the art market, whether you are an artist who has been out of touch with his or her creative practice and you want to get back into the game, or you are an experienced artist who wants to take his or her carteer to the next level, I would love to work with you.
"Taking Nils Krueger’s class on Professional Practices for the Studio Artist was one of the most useful classes in graduate school. He gave sound advice on how to take that leap from grad school into the art market and what is expected of a professional artist. His experience as a working artist gave valuable insights into preparing professional PR materials, pricing work, and what to look for in galleries. Since leaving school, his advice has constantly guided me, especially in seeking professional representation."
There are three distinct, yet interconnected areas in which I assist artists to reach their goals
The 1-on-1 coaching sessions I offer online provide you with an opportunity to discuss your work, as well as your career goals and how to achieve them. My mission is to help artists in all styles and media reach their full potential in regards to their art and their career.
Through focused 1-on-1 meetings, I help emerging as well as established artists to refine their craft and focus their intent in order to create the very best and fully cohesive work they can.
Aside from developing strategies for marketing your art to galleries and other art professionals, I will help you to market your work through social media and to sell your work online.
I help artists to develop professional PR materials, so that they can market themselves and their work on a fully professional level. You can also hire me to create these materials for you.
"Painting all my life, I was lacking the knowledge of professional business practices associated with producing artwork. Under Nils' guidance I was able to establish the right documentation, develop a professional portfolio, and create a strategy to ensure steady sales and income from my art business. Nils' insightful critiques helped me conquer the fear of self-expression in writing and in concept development. Since working with Nils, I received an award, had a show, taught a few workshops and classes, and got invited to speak. "
I am committed to empowering artists by coaching them not only on how to create the best and most cohesive work they can but also by providing them with the knowledge and strategies that enable them to market and sell their work.
Yes, it does take passion, commitment and a strategy to make a living as a professional artist, but it is now more possible than ever before. Today’s technology and the internet have changed the ways that art is made and reproduced, marketed, distributed and sold. While it makes still sense for some artists to only sell their work through galleries, for many artists it is perfectly viable to work outside the traditional art market system and to take it into their own hands to market and sell their art.
In order for you to succeed as an artist, it just takes some know-how, a vision and a strategy of how to navigate the art world so you reach your goals. For most artists this process requires some coaching because it is much easier and more effective to have an experienced guide along your side when taking this journey.
"Nils demystified the process for presenting my artwork so that I could approach galleries in a professional manner. Under his guidance, I created a full array of marketing materials, wrote my artist statement, and developed a cover letter as well as strategies for approaching galleries. I developed my own website, and learned how to promote my work via social media."
Let’s meet 1-on-1 and have us work together on developing a 3 - 6 month, personally tailored, step-by-step plan that will enable you to reach your goals and take your art and your career to the next level.
Rest assured that our meeting will leave you empowered, inspired, and motivated, so you will feel the energy and drive to pursue each goal with confidence.
Please feel free to contact me if you want to get some feedback on your work, or you'd like to take your career to the next level. I look forward to getting a chance to assist you in your journey of becoming the best artist you can be, as well as in reaching your financial and career goals.
Once you sign up for the free consultation, I will email you so we can schedule a time to meet via Skype or Messenger. In my initial email, I will also ask you for a link to your website or Instagram.